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How to create a Followers campaign on Twitter

#CyberBusinessGroup How To Create a Followers campaign on #Twitter

What are Followers Campaigns?

Followers campaigns are the best way to promote your account or grow your audience on Twitter. Building a large base of followers is key to fully leveraging your Twitter presence to drive business results. Followers see your content, Retweet, engage, and share it with others. This amplifies your message and can help attract even more followers eager to hear more about what your business has to offer.  

Why should I use Followers Campaigns?

Quickly build your community of followers. When someone decides to follow you on Twitter, you gain a chance to engage with that person over time. Each time you engage with your followers, you create new opportunities for them to share content, make purchases or tell others about their positive experiences.

Below are a few simple questions you’ll want to ask yourself when getting started:

1. Who do I want to follow my business? Think about the different groups of customers that you would like to purchase your product or service. Make sure your targeting selections line up with these groups.
2. How much am I willing to pay for each new follower? The cost per follower on Twitter is set by a second price auction among other advertisers – you’ll only ever pay just slightly more than the next highest bidder. A bid of $2.50 - $3.50 is recommended based on historical averages.
3. How many new followers do I want to gain?Set a goal to help you decide on a budget. This might be a regular daily gain or a specific number by a certain date. For example, if you want to gain at least 10 followers a day, then you would set your daily budget to $30 and your bid to $3.00.

When should I use Follower Campaigns?

Because Follower Campaigns boost your follower growth, they are best used when you are more likely to be discoverable to people who are existing or prospective customers on Twitter. A robust follower base amplifies the performance when you run other goal based campaigns.

• Drive purchases, leads, downloads, and signups: By choosing to follow you, Twitter users are demonstrating an interest in your product. You have an opportunity to connect with them in meaningful ways to drive actions.
• Increase brand awareness and word of mouth sharing: When you Tweet valuable content, Twitter makes it easy for your followers to share it with their friends through Retweets, driving increase reach and awareness.
• Drive web traffic: Once you acquire a paid follower you have the opportunity to engage with them everyday, for free, with your organic Tweets. Your followers are the mostly like to see your Tweets and spend time on your website.

Where are Follower Campaigns displayed?

Follower Campaigns are displayed in multiple locations across the Twitter platform, including Home Timelines, Who to Follow, and search results. You may see a Followers campaign if a Follower campaigns is relevant to you. As with Promoted Trends and Promoted Tweets, this suggestion is labeled as Promoted to distinguish it from other recommended accounts.  

How much will I pay to run a Followers Campaign?

 Twitter Ads are priced using an auction-based system. There is no set price for the engagements and conversions you acquire. Rather, during the campaign setup process you will specify the maximum amount you are willing to pay for each action acquired through that campaign. This amount is your bid.

Twitter’s cost-per-action pricing ensures you only pay for the specific actions you are looking to drive with your campaign. When you run a Followers Campaign, you will only be charged for the follows you acquire from that campaign. All other actions and engagements (impressions, replies and Retweets for example) are free.

When setting bids, it is important to think carefully about the value each campaign action brings to your business and to bid at least this amount. The recommended bid is a good indicator of the amount you will need to bid for your campaign to reach its goal. You will never be charged more than your bid and advertisers are often charged less. If your bid is not competitive relative to other advertisers, your campaign may not serve.

In addition to controlling the amount you pay per action, you also have complete control over the amount you spend overall. After setting your bid, you are prompted to enter a total budget for the campaign and, optionally, a daily budget as well. When your overall budget is reached, you campaign will stop serving until you increase the budget. When your daily budget is reached, your campaign will stop serving until the next day. 

Setting up your campaign

First, log in to your Twitter Ads account. If you have yet to set up your first campaign, you will be prompted to choose a campaign type right away. If you have one or more existing campaigns, click the blue “Create new campaign” button on the main campaign dashboard.  

Choose the Followers option from the campaign picker.

 

Step 1: Name your campaign and set your campaign dates

Give your campaign a name. We suggest something related to the specific audience you’re targeting with this campaign so that you can easily distinguish between other campaigns you create in the future.

Enter your campaign start and end dates. For steady, consistent follower growth, we recommend selecting the option to Start immediately, run continuously and setting your maximum daily budget to the amount you want to spend per day. For details and more best practices, please see our Campaign Dates and Budgets help article.

Step 2: Select targeting options for your campaign

Choose one of the two primary methods of targeting your Followers campaign. Interests and followers allow you to target users with specific predefined interests or interests similar to followers of specific Twitter handles - including your own, and geographic regions. Using Tailored Audiences, you (or an authorized third party) can target your campaign to Twitter users based on past visitors to your website, email addresses and other data from your CRM database, or lists of Twitter IDs. (learn more).

Targeting @usernames allows you to reach users with interests similar to followers of those accounts. Often times the fastest way to grow your audience of engaged users is to target people who share the interests of your existing followers. Simply check the “Also target users like your followers” box and your account will automatically be promoted to this valuable group of users.

Interest categories allow you to target a broader audience. We will target users interested in any of the categories you enter, in addition to any @usernames you enter above. For more information on how @username and interest targeting work, please see our Interest and Username targeting help article.

Select the geographic regions you’d like to reach. We recommend targeting any regions where you do business. It is also possible to limit targeting by gender. For more information on how geo-targeting and gender-targeting works, please see our Geo-targeting and gender-targeting Help Article.

Targeting best practices for your first Follower campaign:

• When selecting interests to target, don’t limit your selections to those that directly align with your business.  Think about all the interests your audience is likely to have. For example, the target audience for a bike shop might also include people who enjoy surfing, sailing and skiing.

• Create campaigns for each of your different customer segments. Match your targeting to each segment’s interests. By tailoring your content you can control your bids independently.

• Include 10 - 20 @usernames and interests. Keep them in tightly-grouped categories (industry influencers, competitors, etc.). The People search function on Twitter is a great way to find more @usernames to add.

• Keep an eye on the Estimated audience size box on the right side of the page. This will give you a sense of how many users are included based on your targeting. If it seems too low or too high, add more @usernames or interest categories or delete some of them.

Step 3: Select a Tweet for targeting timeline

Followers campaigns present users with ads suggesting they follow your account in several places in user timelines and profiles. Select the Tweets that will carry your campaign into the timeline. While not required, it’s a good practice to include a Tweet to let potential followers understand your brand better. You can either create a new Tweet that will describe why users should follow your account, or select an existing Tweet from the Tweet selector. Showing your Followers campaigns in user’s timelines makes it easier for you to connect with the large number of users.

Targeting best practices for Followers Campaigns in the web and mobile timeline:

• Do: Include “follow us” in your Tweet

• Do: Let the user know why they should follow you

• Don’t: Add extra links that distract from the Follow button. We will not expand any additional links or pictures.

Followers Campaign in timeline is best used to:

• Highlight special offers or contests that are exclusively available to your followers

• Target your fans or a specific audience with a tailored message that is relevant to them

• Get creative with events and time sensitive messages

Step 4: Set your budgets and bid

Set a total budget for your campaign and your daily maximum. You will never spend more than your total campaign budget, and on any given day you will never spend more than your daily maximum. It’s optional to set a total budget — we suggest only setting a daily budget so that you can continue to gain new followers.

Set your bid based on the value you place on each new follower. Your bid will determine both how well your campaign performs and your average CPF (cost per follow). Your cost per follower on Twitter is set by a second-price auction among other advertisers, and you’ll only ever pay slightly more than the next highest bidder. If you’re not sure what to bid, use the Suggested bid to make sure your campaign gains impressions. For more information, please see our Bidding and Auctions FAQ.

Step 5: Save and launch your campaign

Click the Save campaign button. You will then be provided three options to Launch campaign, Save as draft and exit, or Modify details.

Once you are ready, click Launch campaign to begin your campaign. If you set a specific start date, your campaign will start running on the date and time you selected.

Beat Bopper, "Adam Barish" we are proud to announce our new website BeatBopper.com

#BeatBopper #CapitalRecords #MUSIC @beatbopper

For independent musicians, a digital publicity campaign can be a critical component to the overall marketing strategy that will help to:

1. Reach new fans

2. Increase online influence

3. Create new content that can be used to continue to build strength of existing fan base through social media  

While all three of these are important goals for musicians to have, and there is no doubt that a PR campaign can help artists to achieve them, many musicians decide to jump into this too early. Without the proper assets, the likelihood that you will actually achieve these goals from a PR campaign are greatly decreased.

In order for a PR campaign to truly be successful, you must have the 5 following assets:

1. Music Ready For Release

Let’s get this out of the way right now. If you don’t have music ready to go, then there is no need for a PR campaign. No matter what direction or niche is targeted during a PR campaign, if you don’t have music available to be shared with media makers (bloggers, podcasters, iradio station DJs), then you’re wasting your time and money.

The ideal scenario is that you have at least an upcoming EP (containing at least 4 songs) that is planned for release around 1 to 1.5 months into the PR campaign. For the most part, bloggers don’t like to mention an upcoming release if there is any more than 1 month of lead-time between the feature and the release.

That said, it IS certainly possible to do a PR campaign for music that has been released previously. As long as the music is available and a unique story can be told, a digital PR campaign can be done effectively.

Bonus Note: Your songs MUST be professionally recorded. Live tracks are fine if your are promoting a live release, but even then the mix needs to be of professional quality.

2. A Professional, Compelling Bio

A professionally written bio that weaves a compelling story about who you are and what makes you unique is THE #1 asset that you need for an effective PR campaign (after the music of course).

While many bloggers still write their own content, it is often the case that a blogger will re-purpose the bio in order to create enough content for their blog on a consistent basis. This is bad news for you if you’re bio is one paragraph saying that you are a musician from so-and-so making rock music that will blow everyone’s mind.

This is, however, good news for you if you have a strong bio! That fact that many bloggers will re-purpose the bio means that you now have the opportunity to control the messaging of their features, telling their readers the important points about you that may stick out to fans as unique and intriguing.

A professional bio can run you a few hundred dollars, but it will not only mean the difference between success and failure of a PR campaign, but it will be a critical asset that you’ll be able to use long after the campaign has ended. 

3. Professional Promo Photos

All bloggers (and even some podcasters) will want a photo to go along with their feature that includes your music. Many new media makers have a quality standard to uphold and poor photos of you and/ or your band could actually be a deal breaker.

On the other hand, unique, creative and well-shot promo photos can actually be the ice breaker needed to get new media makers to check out your music. Here are a few great promo photos of a few Cyber Business Group clients that absolutely helped them to have great campaigns: 

http://beatbopper.com 

#Warning don't be fold by fake sites http://beatbopper.com is the official website to help get your career off the ground.

" Next week check out our interview with Capital Records " #CapitalRecords

4. A Niche to Conquer

Identifying a specific niche to target is a critical component to any successful digital publicity campaign.

It is important to note that your niche does not, in any way, need to reflect your genre of music. Anything that you are passionate about, anything that has inflicted you as a person (such as a disease or disability) or any part of your upbringing that has helped to define who you are as a person and a musician can be a great niche.

The idea here is that on music blogs, you are just another musician being covered, however on, say a positivity blog or a yoga blog, you are the one, or one of very few musicians being covered making your story and your music far more unique which can help it to resonate with the reader-base.

A few niches that we have worked with in the past that present great opportunities for independent musicians:

Tech

DIY Music Marketing

Positivity

Yoga

Gay Parenting

Early-Childhood Education

Songwriting

Human Rights Advocacy

Politics

5. A Social Media Presence

Too many musicians under-estimate the importance of a social media presence to a digital publicity campaign.

While the music, the bio and the promo photos are all critical assets to have when planning for a successful campaign, there are two reasons why it is so important that you also have a strong social media presence:

1. With so many musicians and digital publicists inundating the inboxes of new media makers, it is inevitable that they will check out the social media presence of each submission as a filter for who to, and who not to consider for coverage. 

 This certainly doesn’t mean that you need to have a HUGE social media presence with hundreds of thousands of fans, but it does mean that you need to be consistently posting to your socials, and engaging with your fans. Ultimately a new media maker wants to know that if they are going to take the time to cover your music, you will be able to return the support by sharing the feature with your fans, helping them to build their own following as well. 

2. In order for a digital publicity campaign to truly be effective, each feature delivered within needs to be properly leveraged through social media to mobilize the existing fan base. 

 In other words, each feature is new content that you can use to engage your fans without having to say ‘listen to my music’… this form of sharing your successes is a much more subtle form of self-promotion than the much dreaded shameless self-promo that all too many musicians practice.

Again, having hundreds of thousands of fans isn’t the point here, but rather you need to have a consistent content strategy that covers all 6 rooms of your social media house, which includes (but isn’t limited to) Facebook, Twitter, Youtube, Pinterest, Blog, Newsletter. Here is a quick outline of how often you need to post to each platform in order to remain ‘consistent’:

Facebook: 1 Post Per Day 

Twitter: 2 - 3 Tweets Per Day 

Blog: At least 1 new post every other week 

Newsletter: 1 newsletter per month 

Youtube: At least 1 new video per month (note this doesn’t need to be a professional music video)

Pinterest: Posting at each of your boards at least once per day

What Has Helped YOUR Digital Publicity Campaigns?

These 5 assets can absolutely help you to achieve your goals through a digital pubilicity campaigns, but there are MANY other potential assets out there that can assist in this process as well. What have YOU used to help you to achieve your goals through digital publicity campaign?

Please feel free to contact us at http://www.beatbopper.com and let us get your digital PR off the ground.

Online advertising, also called online marketing or Internet advertising

By: Cyber Bisiness Group

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.

In 2011, Internet advertising revenues in the United States surpassed those of cable television and nearly exceeded those of broadcast television. In 2013, Internet advertising revenues in the United States totaled $42.8 billion, a 17% increase over the $36.57 billion in revenues in 2012. U.S. internet ad revenue hit a historic high of $20.1 billion for the first half of 2013, up 18% over the same period in 2012. Online advertising is widely used across virtually all industry sectors.

Many common online advertising practices are controversial and increasingly subject to regulation. Online ad revenues may not adequately replace other publishers' revenue streams. Declining ad revenue has led some publishers to hide their content behind paywalls.

#AB

Contact us toll-free at (888) 799-2584

Or Visit our website htpp://cyberbusinessgroup.com

Top E.U. court strikes down major data-sharing pact between U.S. and Europe - The Washington Post

The ruling will affect more than 4,400 companies that rely on the pact to move data back and forth across the Atlantic to support trade and jobs.
http://wapo.st/1KYNOqq

Top E.U. court strikes down major data-sharing pact between U.S. and Europe - The Washington Post

The ruling will affect more than 4,400 companies that rely on the pact to move data back and forth across the Atlantic to support trade and jobs.
http://wapo.st/1KYNOqq

Cyber Business Group explains HADOOP and big data

#AdamBarish #CyberBusinessGroup

#Bigdata What is  #Hadoop - An Easy Explanation For Absolutely Anyone

When you learn about Big Data you will sooner or later come across this odd sounding word: Hadoop - but what exactly is it?

Put simply, Hadoop can be thought of as a set of open source #programs and procedures (meaning essentially they are #free for anyone to use or modify, with a few exceptions) which anyone can use as the "backbone" of their big data operations.

I'll try to keep things simple as I know a lot of people reading this aren't software engineers, so I hope I don't over-simplify anything - think of this as a brief guide for someone who wants to know a bit more about the nuts and bolts that make big data analysis possible.

cyberbusinessgroup.com where the web developers to call when you're serious about your Web business. #AB