Email marketing

Email marketing is one of the best ways to convert prospects while retaining and monetizing existing customers. We interviewed Adam Barish, founder of Cyber Business Group startup, to discuss how startups can get the most out of this channel.

Email marketing is a personal channel. Messages from your company sit next to email updates from friends and family. As such, email marketing works best when it is personalized. Email can be tailored to individual customer actions such that every email communication is relevant. For more information log on to

www.cyberbusinessgroup.com

"There's business, Then there's cyber business" #AB

Cyber Business Group is selected in the study to prove engagement between consumers and advertisers while still maintaining the users experience through website navigation

Posted by: Adam Barish, VP. Cyber Business Group.

Invasion, Director of affairs for CBG. Founder of Cyber Business Group. 

David Goldstein, Attorney, and business advisor for Cyber Business Group.

&

Circuit Breaker, Manager of business development for CBG. 

What you need to know about how people Getting a pageview is good, but getting a site visitor to scroll the entire length of your page is even more valuable. 

A recent study conducted by cyberbusinessbureau.org investigated just how important scrolling is to both publishers and advertisers. 

By hiring Cyber Business Group, A South Florida website development firm that has separated itself from the pack.

 By hiring only experts to work at the firm. Experts in each field they found imperative for anyone who wants to be successful when it comes to doing business on the World Wide Web.  A team of programmers developed a system that allowed three independent companies to supply anonymous businesses the ability to study their users behavior that was tracked, the scrolling and content engagement behavior of 50,000 unique, anonymous web browsers across a variety of websites.

Here are some of the more interesting findings from the study:

Operating systems matter: The report found that Apple iOS users were 17% more likely to scroll and explore the length of a page than Windows users. This makes sense since mobile operating systems are designed for more vertical scrolling than Windows-based PCs.

Social referring isn't the best for engagement: 65% of website visitors bounced after a one page visit when arriving from a social media referral. That means social media isn't the best place to promote content that requires more than one page. However, or people who like to scroll, Facebook was the platform of choice when it came to sharing content, with 46% of them more likely to share on the social network. By contrast, scrollers are 33% less likely to share content to Twitter. 

Google referrals have higher engagement: Referrals from Google search are 10% more likely to lead to scrolling and viewing more than one page, compared to when the referral is from a social network or social service. This shows how people searching for content through search are more likely to actively engage with it, rather than content discovered on social media. As CyberBusinessBureau.org writes in its report: "Consumers that click on links within social networks or social services may signal interest but may not have intent."

Deliver your ads to pages optimized for engagement: Turns out a page optimized for engagement not only promotes more views for the content, but also for the surrounding ads. In some ways, seeing a social sharing button legitimizes a website, and hence legitimizing its advertisements. Ads delivered on landing pages or sites that have tools for sharing and content engagement have an 85% higher viewability rate compared to pages that did not have such tools. 

Don't waste your time after work: You might think people like to browse and  scroll more when they're not at work, but as it turns out, the opposite is true. People engage with and read far more content during work hours of 9 AM to 5 PM on weekdays. In addition, scrolling behavior is 55% more likely to occur on Tuesdays and Wednesdays compared to weekends.

Business is better than fashion is better than entertainment: When it comes to scrolling, business and finance related content received high engagement rates. In addition, scrolling is 45% more likely to occur when landing on style and fashion content and is 25% less likely to occur once landing on entertainment content.

it’s time for the television industry to “cut the cord on your end before the consumer cuts the cord on their end.”

"Now do I have your full attention". 

Post by Adam Barish

Cyber Business Group developed InternetTVshow.com before you were even able to download a picture through the Internet, without waiting 30 minutes. We knew that as technology became more advanced Internet speed would  increase allowing people to watch short movies, or maybe even one day full television episodes.

I knew right then that it was all over for television. It shocks me being a CEO myself, how Silicone Valley did not see this as a serious threat to their empire, One that would possibly end television as we know it. Silicon Valley is don't innocent bystander they had such power and control over producers and content that not only did they control their directors but by doing so they even controlled the general public by making us watch whatever their big business agenda wanted the general public to think and they did so as they ruled their studios with an iron fist. 

All you had to do was pissed one of them off and you will be blacklisted from all of them. I saw it Point blank if television survives by advertisers, and devices are being sold that allow you to skip over the commercials, which most people at that time hated to watch, with more sales of TiVos DVR's eventually it would get to a point where every household has one, giving people the option they did not have before, now they could now simply skip the commercials and go straight to their show. 

If I wasn't advertiser spending $10 million with you and you told me you had the best ratings in the world as long as 75% of your audience had these devices your ratings would mean nothing to me, and I would come to this conclusion simply based on the amount of DVR's that have been sold, at that point it would be simple math for me and advertiser realize that what was once was a thriving business for you being television executives. 

I would also keep in mind that when you were on top of your throne you would take advantage and charge me more, and make me compete to even get the television spot in the first place. That now the tables have turned and it would be my chance to push on you! Offering you next to nothing for your advertising. After all, you really could not prove if someone was watching my commercials. Also this new technology called the Internet was now having faster connections allowing people to watch full movies whenever they want The cookies put into the computer system would allow you to come back and finish watching it at any time, along with well-developed sites and backed programming were able to provide The advertisers with accurate data proving just how many people saw there advertisement. 

When I received such a low offer from HBO for my television series which HBO wanted to turn into a documentary giving me even less revenue. I decided that I would turn down the offer and put it up on InternetTVshow.com The show would be called EnterPORNneurs A reality series based on my life. And it would be the first show to kick off the network soon allowing people from all over The world to submit their shows to InternetTVshow.com after all the company I founded was extremely well known for making theses  so called impossible websites possible. Collectively between all my team members we have developed over 15,000 websites and were far superior to all these other web development companies, after all we were the first and only web firm with cyber business experts, if you wanted a website and then to be told good luck with that you would go to one of these other companies. 

If you wanted 24 seven hands on experts guiding you through everything you came to the cyber business group. People from all walks of life would no longer have doors closed in their face or have to chase down Silicon Valley executives they would simply submit their television show and we would build out your own section of the site and prepare you for your first season, we even implemented our own PR department that obviously would come with a price but we would handle everything  from commercials on other shows to advertisements on more than 4000 sites we are connected to. We are even well prepared to handle all of your social media needs leading up to your premier. We took on two jobs The first one is getting your television show on our network. 

The second one was to make you a celebrity before your show even aired on Internet TV Show. After all it is in our best interest for your show to be a hit series. Because unlike television, we can provide our advertisers/sponsors with accurate data showing how many views and just how many people saw their product in your show or your commercial. Internet TV show would be the first grassroots television station because we plan on paying people based on the accurate data. Our logic is simple whoever has the most views makes the most money. I gave a guarantee when I started Internet TV show.com I would take all the advertising dollars and sponsorships and put it in one big pot, and divided up based on numbers created by our accurate data systems. 

Not only could people watch what they really wanted, but we would also be able to provide you with journalism which means the news completely undistorted, what you see is what you get. There's no big business behind it telling journalists what they can and cannot show based on political views. with the overall agenda to benefit big business.

With billions of just mobile ad revenue continuously growing yearly. In other words, contrary to the fears of the media industry, people are actually willing to spend money on mobile content. That tied into Adam Barish's final point, that it’s time for the television industry to “cut the cord on your end before the consumer cuts the cord on their end.”

“There’s a very simple way to do it: Liberate your content,” he said. “Don’t keep it shackled by the cable industry after 30 years of horrible consumer service. Let your content out. It’s being paid for.” 

Contact cyber business group for all your website development needs at 888-799-2584 or go to

https://www.cyberbusinessgroup.com