The Secret Behind David Ogilvy's Marketing

The Secret Behind David Ogilvy’s Brilliant Headline Copywriting

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
~ David Ogilvy

David Ogilvy is one of the greatest ad men ever. His contributions to the marketing industry are incalculable. And anyone in advertising couldn’t imagine a world without his iconic ads.

In his day, marketing budgets were spread amongst the traditional marketing outlets; magazines, newspapers and commercials, for example. But as we have transitioned into the digital age, what could we possibly learn from this classical ad man? Turns out, a lot.

Appealing to Your Audience

The above ad contains what is are arguably considered the most famous headline of all time. But why is this? To answer that, we must think critically about the underlying message here and what Ogilvy is attempting to convey to readers.

“I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.”
~ David Ogilvy

Imagine this scenario: It’s 1958, Americans have been living in a prosperous post-war era for years, and the automobile is the ultimate rolling status symbol. The folks at Rolls-Royce approach Ogilvy for promotion.

What could David possibly do to persuade buyers towards a Rolls-Royce versus the slew of other luxury options? In essence, a luxury car is just a luxury car, right? They all claim to be quick, comfortable and classy.

Ogilvy recognized the similarities between all the luxury automobile offerings and searched for a remarkable trait. A benefit that spoke to the audience. But what benefit would the upper-elite crave the most? The ad man knew an escape from the impoverished world is something the upper-class notoriously desire. Or in other words, they longed for peace and quiet. So by simply pulling a quote from the Technical Editor’s write-up in The Motor, he had his headline:

“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.”

Eureka! He had struck advertising gold. And the rich and famous finally had an option to escape the average, everyday lower-class world while driving from mansion to beach-home.

Lesson: His headline spoke the language of the intended audience.

It does not matter what you like. What matters is what your intended audience likes or thinks will make them happy. In this case they wanted everyone to see them, but they did not want to hear anything.

"Adam Barish"                                                                                              I  believe  what we all want is just some Peace and Quiet in our lives, so work hard and buy a Rolls-Royce because you deserve some Peace and Quiet finally. 

Successful EntrepreneursTalk About Things They Wish They Knew When They Started Business

Adam Barish, VP Cyber Business Group. I asked around to see what several successful entrepreneurs wish they knew when they started. Maybe this wisdom will give you some valuable foresight.

I Wish I Knew…

To Surround Myself with Fellow Entrepreneurs

Allen Walton of SpyGuySecurity was able to grow his online store to seven figures as a one-man team. But what he wished he’d known when he started was to build up a network of fellow entrepreneurs.

He said, “I wish I had surrounded myself with other entrepreneurs. Starting a business by yourself can be incredibly lonely and depressing. Nobody knows what you’re going through. I wish I had been around other entrepreneurs that could keep me inspired and working hard.I wish I had been around other entrepreneurs that could keep me inspired and working hard.”

Lesson Learned: It’s important to have a group of like-minded entrepreneurs you can call on to bounce ideas off, to share your worries and concerns with, and lean on as support during the days big challenges feel overwhelming.

Success Doesn’t Come Overnight

Lori Cheek of Cheekd started a business that the New York Times called “the next generation of online dating.” And while she thought that meant she’d be a billionaire by the end of the year, she learned that success as an entrepreneur doesn’t happen quickly.
She said, “Five years into the entrepreneurial hustle, I’ve learned that entrepreneurship is being on a mission where nothing can stop you. It will take twice as long as you’d hoped, cost exceedingly more than you’d ever budgeted and will be more challenging than anything you’ll ever try, but if you give it your all and refuse to give up, you can trust it will be the ride of a lifetime.”
Lesson Learned: Be brave and follow your instincts, but prepare yourself for a lot of hard work. Success comes to those who truly strive for it.

Not to Mix Family and Friends with Business

When Lizanne Falsetto founded thinkThin Products, she thought bringing in friends and family to her business was a great way to work with the people she most cared about. But over time, she realized that these relationships aren’t always best served within a business setting.
She said, “Loved ones are convenient because they can be trusted; however, the relationship can easily become damaged in the long run due to personal opinions. You have passion, they have passion. Keep your personal relationships separate from business decisions and everybody wins.”
Lesson Learned: Keep a divide between loved ones and business. Don’t put valuable relationships at risk.

The Importance of a Great Website

Adam Barish, VP of Cyber Business Group quickly realized that a strong web presence can make or break a business. And while DIY web design is affordable, it’s not always the right choice.
He said, “Not just anyone can design a website, and not every website that looks good will cause people to buy your product. There’s a whole industry of professionals in conversion industry. Hire one of them to design your site, and then A/B test the hell out of it.”
Lesson Learned: Design is important for making a strong online impression. Some things just require a professional, even when there are easier and cheaper options available.

Online Advertising Isn’t Always the Answer

Nellie Akalp successfully sold her first business for $20 million to Intuit, but she still had plenty to learn when she moved on to her current business, CorpNet. She thought that pouring money into PPC ads would help her get a leg up over her competitors. She was wrong.

She said, “I wish I knew I didn’t have to try and stand up to our big-name competitors by pouring tons of money into online advertising. I thought it was the only way we would survive against them. Little did I know, we brought in traffic organically via our own marketing efforts, which stood us apart from those big companies.Little did I know, we brought in traffic organically via our own marketing efforts, which stood us apart from those big companies. I was able to take that crazy advertising budget and invest in growing my sales team which has taken our business to the next level.”

Lesson Learned: Spend your money on the methods that actually grow your business by studying the numbers—don’t just go with what you assume is right.

Wisdom Comes from Experience

All of these lessons are powerful—and I’m sure you have your own insight that’s shaped your entrepreneurial journey. All kids of entrepreneurs wish they knew the things they know now, but have benefited from the learning experience.
The thing to remember is this: As long as you learn from your mistakes and experiences, you can only improve. Don’t let obstacles and errors ruin your business—just learn from them, and let them make you stronger.

  Your Friend,
   
  Adam Barish (AKA) AB

Cyber Business Group Out Ranks Them All

Post by: Cyber Business Group staff writer Adam Barish #AB – If you’ve been to Stores, you’ve probably seen it. In between the rows of consumer products, there’s a secure plexiglass ‘safe,’ with only a few items locked inside. Out of the tens of thousands of products sold by Store Giants, one consumer product, sits locked away and out of reach. There must be a reason?

And here’s something else that’s puzzling. Because we all like to touch and feel what we buy, you would think These product sales might be few and far between. Surprisingly, even though it’s out of immediate reach, Cyber Business Group's marketing team has turned these items into one of GNC’s most promising products in a very short time. People obviously want what’s behind the glass.

Why Do these products Need Special Protection?

“It’s human nature,” says the Chief Marketing Officer Adam Barish of Cyber Business Group. “People tend to crave what works and what’s in high demand,” he explained. “That’s why We advise our clients to keep it apart from the rest of the pack. And even though we regret that customers don’t have hands-on access, in an odd way I guess we should be flattered. "Our research and development team consists of experts who all have valuable input that I personally study prior to authorizing any campaign that comes from our company, I could care less about the negative comments from our competitors they're just mad because they cannot out rank us F*** Them maybe it took somebody like me to give it to them straight I'm not trying to sugarcoat anything that's why they're paying attention to us. "Adam Barish"

Cyber Business: How to create a Followers campaign on Twitter

Cyber Business: How to create a Followers campaign on Twitter: #CyberBusinessGroup How To Create a Followers campaign on #Twitter What are Followers Campaigns? Followers campaigns are the best way to pro...

Crazy Club Chicks - XTube Porn Video

Crazy Club Chicks - XTube Porn Video 



Adam Barish EntrePORNneurs Movie coming soon!! internettvshow.com

How to create a Followers campaign on Twitter

#CyberBusinessGroup How To Create a Followers campaign on #Twitter

What are Followers Campaigns?

Followers campaigns are the best way to promote your account or grow your audience on Twitter. Building a large base of followers is key to fully leveraging your Twitter presence to drive business results. Followers see your content, Retweet, engage, and share it with others. This amplifies your message and can help attract even more followers eager to hear more about what your business has to offer.  

Why should I use Followers Campaigns?

Quickly build your community of followers. When someone decides to follow you on Twitter, you gain a chance to engage with that person over time. Each time you engage with your followers, you create new opportunities for them to share content, make purchases or tell others about their positive experiences.

Below are a few simple questions you’ll want to ask yourself when getting started:

1. Who do I want to follow my business? Think about the different groups of customers that you would like to purchase your product or service. Make sure your targeting selections line up with these groups.
2. How much am I willing to pay for each new follower? The cost per follower on Twitter is set by a second price auction among other advertisers – you’ll only ever pay just slightly more than the next highest bidder. A bid of $2.50 - $3.50 is recommended based on historical averages.
3. How many new followers do I want to gain?Set a goal to help you decide on a budget. This might be a regular daily gain or a specific number by a certain date. For example, if you want to gain at least 10 followers a day, then you would set your daily budget to $30 and your bid to $3.00.

When should I use Follower Campaigns?

Because Follower Campaigns boost your follower growth, they are best used when you are more likely to be discoverable to people who are existing or prospective customers on Twitter. A robust follower base amplifies the performance when you run other goal based campaigns.

• Drive purchases, leads, downloads, and signups: By choosing to follow you, Twitter users are demonstrating an interest in your product. You have an opportunity to connect with them in meaningful ways to drive actions.
• Increase brand awareness and word of mouth sharing: When you Tweet valuable content, Twitter makes it easy for your followers to share it with their friends through Retweets, driving increase reach and awareness.
• Drive web traffic: Once you acquire a paid follower you have the opportunity to engage with them everyday, for free, with your organic Tweets. Your followers are the mostly like to see your Tweets and spend time on your website.

Where are Follower Campaigns displayed?

Follower Campaigns are displayed in multiple locations across the Twitter platform, including Home Timelines, Who to Follow, and search results. You may see a Followers campaign if a Follower campaigns is relevant to you. As with Promoted Trends and Promoted Tweets, this suggestion is labeled as Promoted to distinguish it from other recommended accounts.  

How much will I pay to run a Followers Campaign?

 Twitter Ads are priced using an auction-based system. There is no set price for the engagements and conversions you acquire. Rather, during the campaign setup process you will specify the maximum amount you are willing to pay for each action acquired through that campaign. This amount is your bid.

Twitter’s cost-per-action pricing ensures you only pay for the specific actions you are looking to drive with your campaign. When you run a Followers Campaign, you will only be charged for the follows you acquire from that campaign. All other actions and engagements (impressions, replies and Retweets for example) are free.

When setting bids, it is important to think carefully about the value each campaign action brings to your business and to bid at least this amount. The recommended bid is a good indicator of the amount you will need to bid for your campaign to reach its goal. You will never be charged more than your bid and advertisers are often charged less. If your bid is not competitive relative to other advertisers, your campaign may not serve.

In addition to controlling the amount you pay per action, you also have complete control over the amount you spend overall. After setting your bid, you are prompted to enter a total budget for the campaign and, optionally, a daily budget as well. When your overall budget is reached, you campaign will stop serving until you increase the budget. When your daily budget is reached, your campaign will stop serving until the next day. 

Setting up your campaign

First, log in to your Twitter Ads account. If you have yet to set up your first campaign, you will be prompted to choose a campaign type right away. If you have one or more existing campaigns, click the blue “Create new campaign” button on the main campaign dashboard.  

Choose the Followers option from the campaign picker.

 

Step 1: Name your campaign and set your campaign dates

Give your campaign a name. We suggest something related to the specific audience you’re targeting with this campaign so that you can easily distinguish between other campaigns you create in the future.

Enter your campaign start and end dates. For steady, consistent follower growth, we recommend selecting the option to Start immediately, run continuously and setting your maximum daily budget to the amount you want to spend per day. For details and more best practices, please see our Campaign Dates and Budgets help article.

Step 2: Select targeting options for your campaign

Choose one of the two primary methods of targeting your Followers campaign. Interests and followers allow you to target users with specific predefined interests or interests similar to followers of specific Twitter handles - including your own, and geographic regions. Using Tailored Audiences, you (or an authorized third party) can target your campaign to Twitter users based on past visitors to your website, email addresses and other data from your CRM database, or lists of Twitter IDs. (learn more).

Targeting @usernames allows you to reach users with interests similar to followers of those accounts. Often times the fastest way to grow your audience of engaged users is to target people who share the interests of your existing followers. Simply check the “Also target users like your followers” box and your account will automatically be promoted to this valuable group of users.

Interest categories allow you to target a broader audience. We will target users interested in any of the categories you enter, in addition to any @usernames you enter above. For more information on how @username and interest targeting work, please see our Interest and Username targeting help article.

Select the geographic regions you’d like to reach. We recommend targeting any regions where you do business. It is also possible to limit targeting by gender. For more information on how geo-targeting and gender-targeting works, please see our Geo-targeting and gender-targeting Help Article.

Targeting best practices for your first Follower campaign:

• When selecting interests to target, don’t limit your selections to those that directly align with your business.  Think about all the interests your audience is likely to have. For example, the target audience for a bike shop might also include people who enjoy surfing, sailing and skiing.

• Create campaigns for each of your different customer segments. Match your targeting to each segment’s interests. By tailoring your content you can control your bids independently.

• Include 10 - 20 @usernames and interests. Keep them in tightly-grouped categories (industry influencers, competitors, etc.). The People search function on Twitter is a great way to find more @usernames to add.

• Keep an eye on the Estimated audience size box on the right side of the page. This will give you a sense of how many users are included based on your targeting. If it seems too low or too high, add more @usernames or interest categories or delete some of them.

Step 3: Select a Tweet for targeting timeline

Followers campaigns present users with ads suggesting they follow your account in several places in user timelines and profiles. Select the Tweets that will carry your campaign into the timeline. While not required, it’s a good practice to include a Tweet to let potential followers understand your brand better. You can either create a new Tweet that will describe why users should follow your account, or select an existing Tweet from the Tweet selector. Showing your Followers campaigns in user’s timelines makes it easier for you to connect with the large number of users.

Targeting best practices for Followers Campaigns in the web and mobile timeline:

• Do: Include “follow us” in your Tweet

• Do: Let the user know why they should follow you

• Don’t: Add extra links that distract from the Follow button. We will not expand any additional links or pictures.

Followers Campaign in timeline is best used to:

• Highlight special offers or contests that are exclusively available to your followers

• Target your fans or a specific audience with a tailored message that is relevant to them

• Get creative with events and time sensitive messages

Step 4: Set your budgets and bid

Set a total budget for your campaign and your daily maximum. You will never spend more than your total campaign budget, and on any given day you will never spend more than your daily maximum. It’s optional to set a total budget — we suggest only setting a daily budget so that you can continue to gain new followers.

Set your bid based on the value you place on each new follower. Your bid will determine both how well your campaign performs and your average CPF (cost per follow). Your cost per follower on Twitter is set by a second-price auction among other advertisers, and you’ll only ever pay slightly more than the next highest bidder. If you’re not sure what to bid, use the Suggested bid to make sure your campaign gains impressions. For more information, please see our Bidding and Auctions FAQ.

Step 5: Save and launch your campaign

Click the Save campaign button. You will then be provided three options to Launch campaign, Save as draft and exit, or Modify details.

Once you are ready, click Launch campaign to begin your campaign. If you set a specific start date, your campaign will start running on the date and time you selected.

Beat Bopper, "Adam Barish" we are proud to announce our new website BeatBopper.com

#BeatBopper #CapitalRecords #MUSIC @beatbopper

For independent musicians, a digital publicity campaign can be a critical component to the overall marketing strategy that will help to:

1. Reach new fans

2. Increase online influence

3. Create new content that can be used to continue to build strength of existing fan base through social media  

While all three of these are important goals for musicians to have, and there is no doubt that a PR campaign can help artists to achieve them, many musicians decide to jump into this too early. Without the proper assets, the likelihood that you will actually achieve these goals from a PR campaign are greatly decreased.

In order for a PR campaign to truly be successful, you must have the 5 following assets:

1. Music Ready For Release

Let’s get this out of the way right now. If you don’t have music ready to go, then there is no need for a PR campaign. No matter what direction or niche is targeted during a PR campaign, if you don’t have music available to be shared with media makers (bloggers, podcasters, iradio station DJs), then you’re wasting your time and money.

The ideal scenario is that you have at least an upcoming EP (containing at least 4 songs) that is planned for release around 1 to 1.5 months into the PR campaign. For the most part, bloggers don’t like to mention an upcoming release if there is any more than 1 month of lead-time between the feature and the release.

That said, it IS certainly possible to do a PR campaign for music that has been released previously. As long as the music is available and a unique story can be told, a digital PR campaign can be done effectively.

Bonus Note: Your songs MUST be professionally recorded. Live tracks are fine if your are promoting a live release, but even then the mix needs to be of professional quality.

2. A Professional, Compelling Bio

A professionally written bio that weaves a compelling story about who you are and what makes you unique is THE #1 asset that you need for an effective PR campaign (after the music of course).

While many bloggers still write their own content, it is often the case that a blogger will re-purpose the bio in order to create enough content for their blog on a consistent basis. This is bad news for you if you’re bio is one paragraph saying that you are a musician from so-and-so making rock music that will blow everyone’s mind.

This is, however, good news for you if you have a strong bio! That fact that many bloggers will re-purpose the bio means that you now have the opportunity to control the messaging of their features, telling their readers the important points about you that may stick out to fans as unique and intriguing.

A professional bio can run you a few hundred dollars, but it will not only mean the difference between success and failure of a PR campaign, but it will be a critical asset that you’ll be able to use long after the campaign has ended. 

3. Professional Promo Photos

All bloggers (and even some podcasters) will want a photo to go along with their feature that includes your music. Many new media makers have a quality standard to uphold and poor photos of you and/ or your band could actually be a deal breaker.

On the other hand, unique, creative and well-shot promo photos can actually be the ice breaker needed to get new media makers to check out your music. Here are a few great promo photos of a few Cyber Business Group clients that absolutely helped them to have great campaigns: 

http://beatbopper.com 

#Warning don't be fold by fake sites http://beatbopper.com is the official website to help get your career off the ground.

" Next week check out our interview with Capital Records " #CapitalRecords

4. A Niche to Conquer

Identifying a specific niche to target is a critical component to any successful digital publicity campaign.

It is important to note that your niche does not, in any way, need to reflect your genre of music. Anything that you are passionate about, anything that has inflicted you as a person (such as a disease or disability) or any part of your upbringing that has helped to define who you are as a person and a musician can be a great niche.

The idea here is that on music blogs, you are just another musician being covered, however on, say a positivity blog or a yoga blog, you are the one, or one of very few musicians being covered making your story and your music far more unique which can help it to resonate with the reader-base.

A few niches that we have worked with in the past that present great opportunities for independent musicians:

Tech

DIY Music Marketing

Positivity

Yoga

Gay Parenting

Early-Childhood Education

Songwriting

Human Rights Advocacy

Politics

5. A Social Media Presence

Too many musicians under-estimate the importance of a social media presence to a digital publicity campaign.

While the music, the bio and the promo photos are all critical assets to have when planning for a successful campaign, there are two reasons why it is so important that you also have a strong social media presence:

1. With so many musicians and digital publicists inundating the inboxes of new media makers, it is inevitable that they will check out the social media presence of each submission as a filter for who to, and who not to consider for coverage. 

 This certainly doesn’t mean that you need to have a HUGE social media presence with hundreds of thousands of fans, but it does mean that you need to be consistently posting to your socials, and engaging with your fans. Ultimately a new media maker wants to know that if they are going to take the time to cover your music, you will be able to return the support by sharing the feature with your fans, helping them to build their own following as well. 

2. In order for a digital publicity campaign to truly be effective, each feature delivered within needs to be properly leveraged through social media to mobilize the existing fan base. 

 In other words, each feature is new content that you can use to engage your fans without having to say ‘listen to my music’… this form of sharing your successes is a much more subtle form of self-promotion than the much dreaded shameless self-promo that all too many musicians practice.

Again, having hundreds of thousands of fans isn’t the point here, but rather you need to have a consistent content strategy that covers all 6 rooms of your social media house, which includes (but isn’t limited to) Facebook, Twitter, Youtube, Pinterest, Blog, Newsletter. Here is a quick outline of how often you need to post to each platform in order to remain ‘consistent’:

Facebook: 1 Post Per Day 

Twitter: 2 - 3 Tweets Per Day 

Blog: At least 1 new post every other week 

Newsletter: 1 newsletter per month 

Youtube: At least 1 new video per month (note this doesn’t need to be a professional music video)

Pinterest: Posting at each of your boards at least once per day

What Has Helped YOUR Digital Publicity Campaigns?

These 5 assets can absolutely help you to achieve your goals through a digital pubilicity campaigns, but there are MANY other potential assets out there that can assist in this process as well. What have YOU used to help you to achieve your goals through digital publicity campaign?

Please feel free to contact us at http://www.beatbopper.com and let us get your digital PR off the ground.

Online advertising, also called online marketing or Internet advertising

By: Cyber Bisiness Group

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.

In 2011, Internet advertising revenues in the United States surpassed those of cable television and nearly exceeded those of broadcast television. In 2013, Internet advertising revenues in the United States totaled $42.8 billion, a 17% increase over the $36.57 billion in revenues in 2012. U.S. internet ad revenue hit a historic high of $20.1 billion for the first half of 2013, up 18% over the same period in 2012. Online advertising is widely used across virtually all industry sectors.

Many common online advertising practices are controversial and increasingly subject to regulation. Online ad revenues may not adequately replace other publishers' revenue streams. Declining ad revenue has led some publishers to hide their content behind paywalls.

#AB

Contact us toll-free at (888) 799-2584

Or Visit our website htpp://cyberbusinessgroup.com

Top E.U. court strikes down major data-sharing pact between U.S. and Europe - The Washington Post

The ruling will affect more than 4,400 companies that rely on the pact to move data back and forth across the Atlantic to support trade and jobs.
http://wapo.st/1KYNOqq

Top E.U. court strikes down major data-sharing pact between U.S. and Europe - The Washington Post

The ruling will affect more than 4,400 companies that rely on the pact to move data back and forth across the Atlantic to support trade and jobs.
http://wapo.st/1KYNOqq

Cyber Business Group explains HADOOP and big data

#AdamBarish #CyberBusinessGroup

#Bigdata What is  #Hadoop - An Easy Explanation For Absolutely Anyone

When you learn about Big Data you will sooner or later come across this odd sounding word: Hadoop - but what exactly is it?

Put simply, Hadoop can be thought of as a set of open source #programs and procedures (meaning essentially they are #free for anyone to use or modify, with a few exceptions) which anyone can use as the "backbone" of their big data operations.

I'll try to keep things simple as I know a lot of people reading this aren't software engineers, so I hope I don't over-simplify anything - think of this as a brief guide for someone who wants to know a bit more about the nuts and bolts that make big data analysis possible.

cyberbusinessgroup.com where the web developers to call when you're serious about your Web business. #AB

Email marketing

Email marketing is one of the best ways to convert prospects while retaining and monetizing existing customers. We interviewed Adam Barish, founder of Cyber Business Group startup, to discuss how startups can get the most out of this channel.

Email marketing is a personal channel. Messages from your company sit next to email updates from friends and family. As such, email marketing works best when it is personalized. Email can be tailored to individual customer actions such that every email communication is relevant. For more information log on to

www.cyberbusinessgroup.com

"There's business, Then there's cyber business" #AB

Cyber Business Group is selected in the study to prove engagement between consumers and advertisers while still maintaining the users experience through website navigation

Posted by: Adam Barish, VP. Cyber Business Group.

Invasion, Director of affairs for CBG. Founder of Cyber Business Group. 

David Goldstein, Attorney, and business advisor for Cyber Business Group.

&

Circuit Breaker, Manager of business development for CBG. 

What you need to know about how people Getting a pageview is good, but getting a site visitor to scroll the entire length of your page is even more valuable. 

A recent study conducted by cyberbusinessbureau.org investigated just how important scrolling is to both publishers and advertisers. 

By hiring Cyber Business Group, A South Florida website development firm that has separated itself from the pack.

 By hiring only experts to work at the firm. Experts in each field they found imperative for anyone who wants to be successful when it comes to doing business on the World Wide Web.  A team of programmers developed a system that allowed three independent companies to supply anonymous businesses the ability to study their users behavior that was tracked, the scrolling and content engagement behavior of 50,000 unique, anonymous web browsers across a variety of websites.

Here are some of the more interesting findings from the study:

Operating systems matter: The report found that Apple iOS users were 17% more likely to scroll and explore the length of a page than Windows users. This makes sense since mobile operating systems are designed for more vertical scrolling than Windows-based PCs.

Social referring isn't the best for engagement: 65% of website visitors bounced after a one page visit when arriving from a social media referral. That means social media isn't the best place to promote content that requires more than one page. However, or people who like to scroll, Facebook was the platform of choice when it came to sharing content, with 46% of them more likely to share on the social network. By contrast, scrollers are 33% less likely to share content to Twitter. 

Google referrals have higher engagement: Referrals from Google search are 10% more likely to lead to scrolling and viewing more than one page, compared to when the referral is from a social network or social service. This shows how people searching for content through search are more likely to actively engage with it, rather than content discovered on social media. As CyberBusinessBureau.org writes in its report: "Consumers that click on links within social networks or social services may signal interest but may not have intent."

Deliver your ads to pages optimized for engagement: Turns out a page optimized for engagement not only promotes more views for the content, but also for the surrounding ads. In some ways, seeing a social sharing button legitimizes a website, and hence legitimizing its advertisements. Ads delivered on landing pages or sites that have tools for sharing and content engagement have an 85% higher viewability rate compared to pages that did not have such tools. 

Don't waste your time after work: You might think people like to browse and  scroll more when they're not at work, but as it turns out, the opposite is true. People engage with and read far more content during work hours of 9 AM to 5 PM on weekdays. In addition, scrolling behavior is 55% more likely to occur on Tuesdays and Wednesdays compared to weekends.

Business is better than fashion is better than entertainment: When it comes to scrolling, business and finance related content received high engagement rates. In addition, scrolling is 45% more likely to occur when landing on style and fashion content and is 25% less likely to occur once landing on entertainment content.

it’s time for the television industry to “cut the cord on your end before the consumer cuts the cord on their end.”

"Now do I have your full attention". 

Post by Adam Barish

Cyber Business Group developed InternetTVshow.com before you were even able to download a picture through the Internet, without waiting 30 minutes. We knew that as technology became more advanced Internet speed would  increase allowing people to watch short movies, or maybe even one day full television episodes.

I knew right then that it was all over for television. It shocks me being a CEO myself, how Silicone Valley did not see this as a serious threat to their empire, One that would possibly end television as we know it. Silicon Valley is don't innocent bystander they had such power and control over producers and content that not only did they control their directors but by doing so they even controlled the general public by making us watch whatever their big business agenda wanted the general public to think and they did so as they ruled their studios with an iron fist. 

All you had to do was pissed one of them off and you will be blacklisted from all of them. I saw it Point blank if television survives by advertisers, and devices are being sold that allow you to skip over the commercials, which most people at that time hated to watch, with more sales of TiVos DVR's eventually it would get to a point where every household has one, giving people the option they did not have before, now they could now simply skip the commercials and go straight to their show. 

If I wasn't advertiser spending $10 million with you and you told me you had the best ratings in the world as long as 75% of your audience had these devices your ratings would mean nothing to me, and I would come to this conclusion simply based on the amount of DVR's that have been sold, at that point it would be simple math for me and advertiser realize that what was once was a thriving business for you being television executives. 

I would also keep in mind that when you were on top of your throne you would take advantage and charge me more, and make me compete to even get the television spot in the first place. That now the tables have turned and it would be my chance to push on you! Offering you next to nothing for your advertising. After all, you really could not prove if someone was watching my commercials. Also this new technology called the Internet was now having faster connections allowing people to watch full movies whenever they want The cookies put into the computer system would allow you to come back and finish watching it at any time, along with well-developed sites and backed programming were able to provide The advertisers with accurate data proving just how many people saw there advertisement. 

When I received such a low offer from HBO for my television series which HBO wanted to turn into a documentary giving me even less revenue. I decided that I would turn down the offer and put it up on InternetTVshow.com The show would be called EnterPORNneurs A reality series based on my life. And it would be the first show to kick off the network soon allowing people from all over The world to submit their shows to InternetTVshow.com after all the company I founded was extremely well known for making theses  so called impossible websites possible. Collectively between all my team members we have developed over 15,000 websites and were far superior to all these other web development companies, after all we were the first and only web firm with cyber business experts, if you wanted a website and then to be told good luck with that you would go to one of these other companies. 

If you wanted 24 seven hands on experts guiding you through everything you came to the cyber business group. People from all walks of life would no longer have doors closed in their face or have to chase down Silicon Valley executives they would simply submit their television show and we would build out your own section of the site and prepare you for your first season, we even implemented our own PR department that obviously would come with a price but we would handle everything  from commercials on other shows to advertisements on more than 4000 sites we are connected to. We are even well prepared to handle all of your social media needs leading up to your premier. We took on two jobs The first one is getting your television show on our network. 

The second one was to make you a celebrity before your show even aired on Internet TV Show. After all it is in our best interest for your show to be a hit series. Because unlike television, we can provide our advertisers/sponsors with accurate data showing how many views and just how many people saw their product in your show or your commercial. Internet TV show would be the first grassroots television station because we plan on paying people based on the accurate data. Our logic is simple whoever has the most views makes the most money. I gave a guarantee when I started Internet TV show.com I would take all the advertising dollars and sponsorships and put it in one big pot, and divided up based on numbers created by our accurate data systems. 

Not only could people watch what they really wanted, but we would also be able to provide you with journalism which means the news completely undistorted, what you see is what you get. There's no big business behind it telling journalists what they can and cannot show based on political views. with the overall agenda to benefit big business.

With billions of just mobile ad revenue continuously growing yearly. In other words, contrary to the fears of the media industry, people are actually willing to spend money on mobile content. That tied into Adam Barish's final point, that it’s time for the television industry to “cut the cord on your end before the consumer cuts the cord on their end.”

“There’s a very simple way to do it: Liberate your content,” he said. “Don’t keep it shackled by the cable industry after 30 years of horrible consumer service. Let your content out. It’s being paid for.” 

Contact cyber business group for all your website development needs at 888-799-2584 or go to

https://www.cyberbusinessgroup.com 

Follow us on Twitter @cyberbusinesses for up-to-date information from our team of experts

Follow Cyber Business Group on Twitter @cyberbusinesses or call us at (888) 798-2548 or feel free to check out our award winning websites at www.cyberbusinessgroup.com 

Adam Barish, Founder

Cyber Business Expert

There will soon be a new iPhone 6, but what will they call it, and what technology will it have.

While all of this is just speculation, there has been a lot of discussion recently about the possibility of a launch of a new, completely redesigned iPhone sometime in September or later this year that you could soon be using with your credit card reader. Rumors 

say Apple will have 3 new versions of the iPhone 6s in stores this year, including a new 4-inch, 4.7-inch and 5.5 inch devices. However, other sources familiar with Apple’s plans keep saying Apple will only release iPhone 6 and iPhone 6 Plus successors in 2015.

There’s some debate as to what Apple will call its next iPhone(s), and we wont know for sure until officially announced by Apple itself. Business Insider states that if Apple does release another 4-inch iPhone called the iPhone 7c or iPhone 6c, it will most likely be a successor to the iPhone 5c – a more affordable version of the iPhone 5s that came with a colorful plastic body rather than the brushed aluminum. 

Here are some of the rumored features for the possible new iPhone according to a GeeksBlogarticle:

Camera: Instead of the old 8-megapixel iPhone cameras, the new phone will have a 13-megapixel camera with two-lens system that will be equipped to capture DSLR imagery.

Thickness: While previous iPhones have gradually gotten thinner and thinner, there is speculation that the new iPhone device will have some thickness to it.

Processor: The next generation iPhone will have A9 processors with a 14-nanometer design that will make the chips smaller, more efficient and more powerful than ever before.

3D Display: Some sources are saying that the iPhone 7 will have a 3D display that doesn’t require glasses to see, but other sources are saying that this is false and the 3D technology in the phone will be in the camera. The only changes to the display that most speculators agree on is that the display will likely be a higher resolution, which is common in new releases anyway.

Although there will be no definite information on the new iPhone release until officially announced by Apple, we can be sure it is something worth speculating based on their device release history! Cyber Business Group will be keeping on top of what develops with Apple so that we can keep your iPhone running smoothly for all your cyber business needs. For all your website development needs, or cyber business consulting. Please call the experts at cyberbusinessgroup.com toll-free 888-799-2548 or email us at staff@cyberbusinessgroup.com 

Cyber Business Group Faster internet coming soon

Read more about Faster internet soon to become a reality on Business Standard. In a major breakthrough that can make the internet superfast and cheap, researchers have successfully increased the maximum power -- and therefore distance -- at which optical signals can be sent through optical fibres.
http://bit.ly/1ICR8mY

Cyber Business Group Partners up with the DMCA to help people with copyright infringement

  Cyber Business Group along with the DMCA, it is a U.S. copyright law. It addresses the rights and obligations of owners of copyrighted material who believe their rights under U.S. copyright law have been infringed, particularly but not limited to, on the Internet.

 CyberBusinessGroup.com founder Adam Barish, along with his attorney David Goldstein, Who was recently in the press for the lawsuit with Quincy Jones, VS, Lil Wayne. Miami-Dade County clerk's office shows David Goldstein finally got Lil Wayne to pay his client Quincy Jones a $3.4 million judgment.

 Armed with Florida's new powerhouse of lawyers cyber business group, along with the DMCA, will also address the rights and obligations of OSP / ISP (Internet service providers) on whose servers or networks the infringed material may be found.

  But this one is out of character for Mr. Barish because millions of dollars are not involved, Mr. Barish Along with his team are doing this for free as he personally initiates Takedowns four people mainly ex-boyfriend's ex-girlfriend's that have posted private photos or videos on a website without their permission. "if this is happened to you we can help " he's basically stepping in for the little guy or girl in which private personal photos and or videos were posted on the Internet. 

 

  The DMCA has been successful at getting them all removed every single time. If this is happened to you we can help CyberBusinessGroup.com has been successful at getting this kind of infringement take down from many websites on the Internet. Or maybe someone gained access (stolen) to your email, computer files, Handycam. In the end I guess what this shows is not to judge a book by its cover. The bad boy image might've been just that, an image, created by a very smart businessman. Or it could be another publicity stunt to fine-tune his public persona whatever it is he's got my attention. Reposted by CBG

 Originally posted by SunSentinel 

What should I look for in a Publishing Contract? By: Hilary Metz, Esq.

Publishing contracts means something different if you are an author versus a song writer. For a writer, being presented with their first potential book deal is one of the most exciting, stressful, and confusing times in their career. Too often writers get frustrated once the actual contract negotiation begins, and not until they have tried to negotiate on their own behalf do they then seek legal counsel. It is important that writers, and artists in general do not rush to sign however, as the impact of the first publishing deal can be long lasting, sometimes even once the term of that contract is over. Writers need to be cautious and think about several key negotiation points that will inevitably be in their contracts in some way, shape, or form, such as: 1. Who owns the copyrights? It is pertinent that the copyrights remain in your name. You attorney will discuss the time frames for making sure the work(s) are registered as it relates to the publication date. 2. What amount of royalti
http://bit.ly/1PkzzyB

Should I sign a Work for Hire Agreement? By: Hilary Metz, Esq.

Understanding when you are producing work under a work for hire agreement or when you should be requiring someone to sign a work for hire agreement is essential to knowing what if any interests you have in the copyrights of work you create. For employees, generally, what you create is owned by your employer, not you. This is what is termed as “works made for hire”. Knowing some basics about work for hire agreements can also assist you in negotiating your employment conditions. It is possible that even if you create something in and during the course of your employment that you may be able to retain some rights to those works. Works that you create outside of your employment remain yours, not the employers. For example: if you work in the capacity of a writer, but after work and on the weekends are a painter you employer will not be able to claim any ownership in the copyrights of those paintings. For people working freelance, including, but not limited to: artists, painters, write
http://bit.ly/1EQA9zt

WHAT IS THE DIFFERENCE BETWEEN A SOUND RECORDING AND A MUSICAL COMPOSITION?

For the purposes of copyrighting your work you should know what it means when someone says musical composition versus sound recording. According to the United States Copyright Office at http://www.copyright.gov/register/pa-sr.html “A Musical Composition consists of music, including any accompanying words, and is normally registered as a work of performing arts. The author of a musical composition is generally the composer and the lyricist, if any. A musical composition may be in the form of a notated copy (for example, sheet music) or in the form of a phonorecord (for example, cassette tape, LP, or CD). A Sound Recording results from the fixation of a series of musical, spoken, or other sounds. The author of a sound recording is the performer(s) whose performance is fixed, or the record producer who processes the sounds and fixes them in the final recording, or both.” Therefore, as stated on the website, the copyright in a sound recording is not the same as, or a substitute for
http://bit.ly/1ApVUWq

DOES MY COMPANY NEED TO DO A TRADEMARK SEARCH?

Many times business owners and entrepreneurs spend a lot of time to come up with what they believe is a clever and catchy name for their company.  These business owners have, more often than not, spend quite a deal of money and resources on marketing and promoting their brand, before considering whether their name and brand are one that could be trademarked. Below is a short, non-exclusive list for reasons why you should work with a trademark attorney at the outset of developing your brand, versus when your company has already gained traction and notoriety. Your company likely has at least one name or logo that you use for advertising and marketing that you hope distinguishes it from others that you would like to protect and prevent others from using. You own your domain name; that is NOT the same as a trademark. This mistaken belief has gone on long enough, it’s time to fix it. Registering a particular name with the secretary of state as your business name is not a valid claim on
http://bit.ly/1ywxMvm