Beat Bopper, "Adam Barish" we are proud to announce our new website BeatBopper.com

#BeatBopper #CapitalRecords #MUSIC @beatbopper

For independent musicians, a digital publicity campaign can be a critical component to the overall marketing strategy that will help to:

1. Reach new fans

2. Increase online influence

3. Create new content that can be used to continue to build strength of existing fan base through social media  

While all three of these are important goals for musicians to have, and there is no doubt that a PR campaign can help artists to achieve them, many musicians decide to jump into this too early. Without the proper assets, the likelihood that you will actually achieve these goals from a PR campaign are greatly decreased.

In order for a PR campaign to truly be successful, you must have the 5 following assets:

1. Music Ready For Release

Let’s get this out of the way right now. If you don’t have music ready to go, then there is no need for a PR campaign. No matter what direction or niche is targeted during a PR campaign, if you don’t have music available to be shared with media makers (bloggers, podcasters, iradio station DJs), then you’re wasting your time and money.

The ideal scenario is that you have at least an upcoming EP (containing at least 4 songs) that is planned for release around 1 to 1.5 months into the PR campaign. For the most part, bloggers don’t like to mention an upcoming release if there is any more than 1 month of lead-time between the feature and the release.

That said, it IS certainly possible to do a PR campaign for music that has been released previously. As long as the music is available and a unique story can be told, a digital PR campaign can be done effectively.

Bonus Note: Your songs MUST be professionally recorded. Live tracks are fine if your are promoting a live release, but even then the mix needs to be of professional quality.

2. A Professional, Compelling Bio

A professionally written bio that weaves a compelling story about who you are and what makes you unique is THE #1 asset that you need for an effective PR campaign (after the music of course).

While many bloggers still write their own content, it is often the case that a blogger will re-purpose the bio in order to create enough content for their blog on a consistent basis. This is bad news for you if you’re bio is one paragraph saying that you are a musician from so-and-so making rock music that will blow everyone’s mind.

This is, however, good news for you if you have a strong bio! That fact that many bloggers will re-purpose the bio means that you now have the opportunity to control the messaging of their features, telling their readers the important points about you that may stick out to fans as unique and intriguing.

A professional bio can run you a few hundred dollars, but it will not only mean the difference between success and failure of a PR campaign, but it will be a critical asset that you’ll be able to use long after the campaign has ended. 

3. Professional Promo Photos

All bloggers (and even some podcasters) will want a photo to go along with their feature that includes your music. Many new media makers have a quality standard to uphold and poor photos of you and/ or your band could actually be a deal breaker.

On the other hand, unique, creative and well-shot promo photos can actually be the ice breaker needed to get new media makers to check out your music. Here are a few great promo photos of a few Cyber Business Group clients that absolutely helped them to have great campaigns: 

http://beatbopper.com 

#Warning don't be fold by fake sites http://beatbopper.com is the official website to help get your career off the ground.

" Next week check out our interview with Capital Records " #CapitalRecords

4. A Niche to Conquer

Identifying a specific niche to target is a critical component to any successful digital publicity campaign.

It is important to note that your niche does not, in any way, need to reflect your genre of music. Anything that you are passionate about, anything that has inflicted you as a person (such as a disease or disability) or any part of your upbringing that has helped to define who you are as a person and a musician can be a great niche.

The idea here is that on music blogs, you are just another musician being covered, however on, say a positivity blog or a yoga blog, you are the one, or one of very few musicians being covered making your story and your music far more unique which can help it to resonate with the reader-base.

A few niches that we have worked with in the past that present great opportunities for independent musicians:

Tech

DIY Music Marketing

Positivity

Yoga

Gay Parenting

Early-Childhood Education

Songwriting

Human Rights Advocacy

Politics

5. A Social Media Presence

Too many musicians under-estimate the importance of a social media presence to a digital publicity campaign.

While the music, the bio and the promo photos are all critical assets to have when planning for a successful campaign, there are two reasons why it is so important that you also have a strong social media presence:

1. With so many musicians and digital publicists inundating the inboxes of new media makers, it is inevitable that they will check out the social media presence of each submission as a filter for who to, and who not to consider for coverage. 

 This certainly doesn’t mean that you need to have a HUGE social media presence with hundreds of thousands of fans, but it does mean that you need to be consistently posting to your socials, and engaging with your fans. Ultimately a new media maker wants to know that if they are going to take the time to cover your music, you will be able to return the support by sharing the feature with your fans, helping them to build their own following as well. 

2. In order for a digital publicity campaign to truly be effective, each feature delivered within needs to be properly leveraged through social media to mobilize the existing fan base. 

 In other words, each feature is new content that you can use to engage your fans without having to say ‘listen to my music’… this form of sharing your successes is a much more subtle form of self-promotion than the much dreaded shameless self-promo that all too many musicians practice.

Again, having hundreds of thousands of fans isn’t the point here, but rather you need to have a consistent content strategy that covers all 6 rooms of your social media house, which includes (but isn’t limited to) Facebook, Twitter, Youtube, Pinterest, Blog, Newsletter. Here is a quick outline of how often you need to post to each platform in order to remain ‘consistent’:

Facebook: 1 Post Per Day 

Twitter: 2 - 3 Tweets Per Day 

Blog: At least 1 new post every other week 

Newsletter: 1 newsletter per month 

Youtube: At least 1 new video per month (note this doesn’t need to be a professional music video)

Pinterest: Posting at each of your boards at least once per day

What Has Helped YOUR Digital Publicity Campaigns?

These 5 assets can absolutely help you to achieve your goals through a digital pubilicity campaigns, but there are MANY other potential assets out there that can assist in this process as well. What have YOU used to help you to achieve your goals through digital publicity campaign?

Please feel free to contact us at http://www.beatbopper.com and let us get your digital PR off the ground.

Online advertising, also called online marketing or Internet advertising

By: Cyber Bisiness Group

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.

In 2011, Internet advertising revenues in the United States surpassed those of cable television and nearly exceeded those of broadcast television. In 2013, Internet advertising revenues in the United States totaled $42.8 billion, a 17% increase over the $36.57 billion in revenues in 2012. U.S. internet ad revenue hit a historic high of $20.1 billion for the first half of 2013, up 18% over the same period in 2012. Online advertising is widely used across virtually all industry sectors.

Many common online advertising practices are controversial and increasingly subject to regulation. Online ad revenues may not adequately replace other publishers' revenue streams. Declining ad revenue has led some publishers to hide their content behind paywalls.

#AB

Contact us toll-free at (888) 799-2584

Or Visit our website htpp://cyberbusinessgroup.com

Top E.U. court strikes down major data-sharing pact between U.S. and Europe - The Washington Post

The ruling will affect more than 4,400 companies that rely on the pact to move data back and forth across the Atlantic to support trade and jobs.
http://wapo.st/1KYNOqq

Top E.U. court strikes down major data-sharing pact between U.S. and Europe - The Washington Post

The ruling will affect more than 4,400 companies that rely on the pact to move data back and forth across the Atlantic to support trade and jobs.
http://wapo.st/1KYNOqq

Cyber Business Group explains HADOOP and big data

#AdamBarish #CyberBusinessGroup

#Bigdata What is  #Hadoop - An Easy Explanation For Absolutely Anyone

When you learn about Big Data you will sooner or later come across this odd sounding word: Hadoop - but what exactly is it?

Put simply, Hadoop can be thought of as a set of open source #programs and procedures (meaning essentially they are #free for anyone to use or modify, with a few exceptions) which anyone can use as the "backbone" of their big data operations.

I'll try to keep things simple as I know a lot of people reading this aren't software engineers, so I hope I don't over-simplify anything - think of this as a brief guide for someone who wants to know a bit more about the nuts and bolts that make big data analysis possible.

cyberbusinessgroup.com where the web developers to call when you're serious about your Web business. #AB

Email marketing

Email marketing is one of the best ways to convert prospects while retaining and monetizing existing customers. We interviewed Adam Barish, founder of Cyber Business Group startup, to discuss how startups can get the most out of this channel.

Email marketing is a personal channel. Messages from your company sit next to email updates from friends and family. As such, email marketing works best when it is personalized. Email can be tailored to individual customer actions such that every email communication is relevant. For more information log on to

www.cyberbusinessgroup.com

"There's business, Then there's cyber business" #AB

Cyber Business Group is selected in the study to prove engagement between consumers and advertisers while still maintaining the users experience through website navigation

Posted by: Adam Barish, VP. Cyber Business Group.

Invasion, Director of affairs for CBG. Founder of Cyber Business Group. 

David Goldstein, Attorney, and business advisor for Cyber Business Group.

&

Circuit Breaker, Manager of business development for CBG. 

What you need to know about how people Getting a pageview is good, but getting a site visitor to scroll the entire length of your page is even more valuable. 

A recent study conducted by cyberbusinessbureau.org investigated just how important scrolling is to both publishers and advertisers. 

By hiring Cyber Business Group, A South Florida website development firm that has separated itself from the pack.

 By hiring only experts to work at the firm. Experts in each field they found imperative for anyone who wants to be successful when it comes to doing business on the World Wide Web.  A team of programmers developed a system that allowed three independent companies to supply anonymous businesses the ability to study their users behavior that was tracked, the scrolling and content engagement behavior of 50,000 unique, anonymous web browsers across a variety of websites.

Here are some of the more interesting findings from the study:

Operating systems matter: The report found that Apple iOS users were 17% more likely to scroll and explore the length of a page than Windows users. This makes sense since mobile operating systems are designed for more vertical scrolling than Windows-based PCs.

Social referring isn't the best for engagement: 65% of website visitors bounced after a one page visit when arriving from a social media referral. That means social media isn't the best place to promote content that requires more than one page. However, or people who like to scroll, Facebook was the platform of choice when it came to sharing content, with 46% of them more likely to share on the social network. By contrast, scrollers are 33% less likely to share content to Twitter. 

Google referrals have higher engagement: Referrals from Google search are 10% more likely to lead to scrolling and viewing more than one page, compared to when the referral is from a social network or social service. This shows how people searching for content through search are more likely to actively engage with it, rather than content discovered on social media. As CyberBusinessBureau.org writes in its report: "Consumers that click on links within social networks or social services may signal interest but may not have intent."

Deliver your ads to pages optimized for engagement: Turns out a page optimized for engagement not only promotes more views for the content, but also for the surrounding ads. In some ways, seeing a social sharing button legitimizes a website, and hence legitimizing its advertisements. Ads delivered on landing pages or sites that have tools for sharing and content engagement have an 85% higher viewability rate compared to pages that did not have such tools. 

Don't waste your time after work: You might think people like to browse and  scroll more when they're not at work, but as it turns out, the opposite is true. People engage with and read far more content during work hours of 9 AM to 5 PM on weekdays. In addition, scrolling behavior is 55% more likely to occur on Tuesdays and Wednesdays compared to weekends.

Business is better than fashion is better than entertainment: When it comes to scrolling, business and finance related content received high engagement rates. In addition, scrolling is 45% more likely to occur when landing on style and fashion content and is 25% less likely to occur once landing on entertainment content.